The 5th International Research Symposium on Branding in Emerging Markets
第五届国际新兴市场学术品牌研讨会
10-12 December 2015
Venue: Building F6, Auditorium
Nanjing University of Finance & Economics
Programme – December 11, 2015 (Day 2)
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Time
时间 |
Description
内容 |
Presenter
讲者 |
Topic
讲题 |
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08:30 – 09:00
(30 min) |
Registration 注册
|
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09:00-09:40
(40 min) |
Meeting Journal Editors
Auditorium |
European Journal of Marketing
Journal of Business Research
Journal of Services Marketing
Journal of Marketing Channels |
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09:40-10:40
(60 min) |
Plenary Session
- Branding in China
大会发言—中国品牌究
Auditorium |
Prof. QiaoJun, Nanjing University of Finance& Economics
南京财经大学副校长 乔均教授
|
研发与广告对企业技术效率影响研究 |
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Prof. Wang Yonggui, University of International Busioness & Economics
对外经济贸易大学 王永贵教授
|
The Role of Regulatory Fit in Virtual Brand Communities |
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Prof. Hu Xiao Yun, Zhejiang Unviersity
浙江大学 胡晓云教授
|
4D’S：品牌建构的驱动力系统模型研究
|
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Prof.Xue Ke, Sjhanghai Jiaotung University
上海交通大学 薛珂教授 |
消费者这对品牌危机信息的选择性传播 |
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10:40-11:00
(20 min) |
Tea Break 茶休 |
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Concurrent Sessions (CS) |
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11:00-12:30
(1 hr 15min) |
CS I – Auditorium F6会议厅 |
CS II- Seminar Room |
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12:30-14:00
(1 hr 30min) |
Lunch 午餐 |
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14:00-15:30 (1 hr 30min) |
Current Sessions (CS) |
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CS III: Auditorium F6会议厅 |
CS IV: Seminar Room |
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15:30-15:45
(15min) |
Tea Break 茶休 |
|
15:45-17:00
(1 hr 15min) |
CS V Auditorium: |
CS VI: Seminar Room |
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电 话：025-86718573
邮 箱：nufekyc@nufe.edu.cn
通讯地址：江苏省南京市亚东新城区文苑路3号...
